Is there really a difference? Well, you might be surprised to know that branding is really the same no matter what the size of your business. The one main difference is that larger companies generally have more money to spend on advertising to promote and build their brand, but every company started out small. For the most part, small and large businesses follow the same steps to reach their branding goals.
Step 1: Determine your target audience.
Step 2: Create a brand mission statement.
Step 3: Research other brands in your industry.
Step 4: Outline the key qualities and benefits your brand offers.
Step 5: Create a logo and tagline.
Step 6: Form your brand voice.
Step 7: Build a brand message.
Step 8: Let your brand personality come through.
Step 9: Integrate your brand into your entire business.
Step 10: Be consistent.
Step 11: Be your biggest brand advocate.